Client: Innovative tech company and manufacturer of video smartphones for desktop and mobile business users.
Industry: Commercial telecommunications
Project: Two broadcast TV commercials
Camera: Arri Alexa
Deliverables: 27 x Colour graded and colour corrected clips. All to be delivered ‘broadcast safe’.
The team were working to a very tight deadline to deliver two television commercials ready for broadcast on UK terrestrial TV.
My role was to correct and adjust the colour and exposure, and design a consistent colour grade aligned to the product’s brand values and vision.
One of the most interesting challenges was a requirement to convert an office scene shot during the day, to an office scene that appeared as it was shot at dusk/early evening. This involved adjusting the light on the talent’s face to use a palette more suggesting of early evening. The office windows in the rear of the shot were blown own out with white light, so these needed to be adjusted to appear as if an approaching sunset was the reason for the light source.
As this was a commercial project, it was incredibly important for the company’s logo so stand out in every shot. This was achieved by a number of carefully positioned and tracked ‘exposure windows’ which I introduced using DaVinci Resolve Studio – the software of choice used by many of the top Hollywood and professional Colourists.