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Case Study

Client: Innovative tech company and manufacturer of video smartphones for desktop and mobile business users.

Industry: Commercial telecommunications

Project: Two broadcast TV commercials

Camera: Arri Alexa

Deliverables: 27 x Colour graded and colour corrected clips. All to be delivered ‘broadcast safe’.

TV Commercial graded by Colour Grading London - Before Colour GradeTV Commercial graded by Colour Grading London - After Colour Grade

The team were working to a very tight deadline to deliver two television commercials ready for broadcast on UK terrestrial TV.

My role was to correct and adjust the colour and exposure, and design a consistent colour grade aligned to the product’s brand values and vision.

One of the most interesting challenges was a requirement to convert an office scene shot during the day, to an office scene that appeared as it was shot at dusk/early evening. This involved adjusting the light on the talent’s face to use a palette more suggesting of early evening. The office windows in the rear of the shot were blown own out with white light, so these needed to be adjusted to appear as if an approaching sunset was the reason for the light source.

As this was a commercial project, it was incredibly important for the company’s logo so stand out in every shot. This was achieved by a number of carefully positioned and tracked ‘exposure windows’ which I introduced using DaVinci Resolve Studio – the software of choice used by many of the top Hollywood and professional Colourists.

Testimonial

“Matt is a genuinely talented Colourist and enjoys his craft. We recently trialed several terrestrial TV ad campaigns to tight deadlines. Matt is highly technical, creative, openminded and patient. Matt delivered premium colour correction, and colour grading for two broadcast commercials shot on Arri Alexa. It was great to work together, and I would certainly recommend Matt for any colour correction and colour grading for broadcast online.”
Bosworth Acres-Debenham MA BA
Head of Video at 4Com